C-Cube Message Board - Msg: 5237802

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Technology Stocks : C-Cube

CUBE 36.64

-0.5%

Dec 5 9:30 AM EST

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To: SC who wrote (34450)	7/18/1998 9:47:00 AM
From: Rarebird	Read Replies (2) of 50808

Mr.Chen: Warren Buffett buys mega large cap companies that are brand names: Coke, Mcdonalds P&G, etc. All these companies got to where they are today through superior marketing, advertising and public relations! That is to say, they know how to sell their products to the public and achieve brand recognition. Intel did the same thing with their marketing of " Intel Inside ". Gates is a very eloquent speaker who makes Microsofts products and services very clear to the public. Moreover, he has an excellent relationship to the numerous analysts who follow the company. That is to say, he is a great communicator. My point is this: Cube's Management does not communicate properly. It is not enough for a business to have great products and/or services. They need to be marketed and packaged to the public properly. I don't mean to flame you here or be rude but if you don't understand this or see its value, then you know very little about how a business becomes real successful and stays ahead of its competition. The defeat of the McCain bill in Congress is another example of how public relations and marketing can turn the tide very quickly and dramatically alter public opinion. Cube has serious public relations problems. Again, hardly anyone knows or cares what C-Cube's business is all about. That is the FACT of the matter and it is depressing its share price. Warren Buffett can rest on his laurels. He has provided stellar returns to his shareholders for 40 years and he receives free marketing from the media. Buffett would never invest in a company like Cube. Not because its high tech, but because management is deficient when it comes to marketing its products and packaging its business to the public. The numbers are not enough. C-Cube's share price is a reminder of that.

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