Compaq Message Board - Msg: 5242987

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Technology Stocks : Compaq

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To: Lynn who wrote (29496)	7/19/1998 10:41:00 AM
From: rudedog	Read Replies (1) of 97611

Lynn - Compaq's own news writers reinforce Compaq=box maker Great comments on brand image. I believe that Enrico Pesatori is now attempting to solve that problem. Of course, most of the PR people grew up in Compaq the box maker, so that's how they think. Thus all of the confusion over the Schrock comments about 'highest margin product' - NO ONE has figured out that he was talking about Presario and not all of CPQ. If energiser came out with a statement that 9V batteries were the most profitable, no readers would assume that meant that batteries were more profitable than dog food... It's a hard problem, I hope that Pesatori and the CPQ management can get ahead of it.

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