Compaq Message Board - Msg: 5244990

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Compaq

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Lynn who wrote (29516)	7/19/1998 5:22:00 PM
From: Harry Landsiedel	Read Replies (1) of 97611

Lynn. Re: CPQ name change. I think you have a very good idea. When you think about it, the merger of CPQ, Tandem, and Digital now puts CPQ in a better position to exploit Intel's microprocessor roadmap than just about anyone else. (This assumes they successfully rationalize their cost structure, to keep the lean structure.) The name change would jolt the market into thinking about them in a new way faster than waiting for the earnings to demonstrate it. The fact that they have chosen a new ad agency recently may indicate they are considering a new corporate "branding" program. It could be easier with a new name. The downside of a name change is the tremendous investment that must be made over time in the new name linking it the the company's products. A new company without any heritage also could make the company seem more distant and cold, which is not a good image for a consumer product company. Don't have any good suggestions. I think initials are a bit cold and too easy to compare to IBM. Their geographic spread and wide product line could suggest names like, "Global Computing" but that sounds a bit flat. Maybe someone else will have a better name. HL

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next