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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 248.41

+1.6%

Nov 10 3:59 PM EST

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To: Rob S. who wrote (10753)	7/19/1998 7:06:00 PM
From: Alomex	Read Replies (1) of 164684

Me: ... AMZN would be forced into vertical integration. [because] margins are low and the competition is fierce. AMZN is not very different from QVC or L.L.Bean. There's nothing particularly revolutionary about ordering something from a web page instead of a printed catalogue. Rob S.: Agree completely. Bears should notice, however, that this "just a mail order company" works both ways. Yes, AMZN is not a revolutionary new company, but neither is it necessarily a scam and/or condemned to failure. Say, L.L.Bean has been around for over half a century, and it's doing fine last I checked. Moreover, combined mail-order sales for clothes in the US are several billion dollars a year. Buying clothes over the phone/web seems significantly more cumbersome than books (I'd never buy slackers without trying them on...)

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