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Strategies & Market Trends : Market Gems:Stocks w/Strong Earnings and High Tech. Rank

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To: Jenna who wrote (11706)7/19/1998 10:55:00 PM
From: Jenna  Read Replies (1) of 120523
 
Favorite internet web advertiser: ATHM.. a "Market Gem" This company is a winner. I've researched the 'banner' ads on the web today and they are really lacking in the depth and interest of tv ads. ATHM adds video and CD-quality sound and even interactivity and the ability to track what consumers do after they view the ads. Ads on ATHM use Flash and Shockwave in addition to streaming video and audio. When ATHM has greater bandwidth online advertising will be dramatic. I am personally interested in seeing that on line advertising leave behind the 'boring' buttons and banners and begin a stage of interactive and exciting advertisements in the future.
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