The numbers are truly mind-boggling. I started thinking about how that $1/week would be spent by the consumer: a game here, a chat with Barney there. Seems like a pretty reasonable and conservative number.
Then, my little brain started thinking of ways the meter will be fed and the marketing approach. Why wait for the consumer to add $$$ to his meter? Why not be proactive and offer monthly/weekly service plans at say, $5, $10, $25 increments? Sign up and that amount will automatically be charged to your credit card and reconciled with your meter. Could it be any easier for consumers?
And for Wave...Voila! Predictable revenue streams from at least a portion of your customers. Of course, the customer could add more to his meter at any time or ask for a refund. You could also change your monthly plan at will.
I can hear little Johnny now, "Mom, I used up all my Wave dollars playing Quake". Mom replies, "Johnny, you know you have to budget your Wave dollars carefully, no more until allowance time."
Which leads me to an important question. Is the meter capable of handling different subaccounts for a single account? In other words, lets say Johnny has a sister. Just because Johnny blew all his Wave dollars on Quake, that shouldn't prevent his sister from playing some other game. I believe this will be a very important selling point to the consumer if this thing takes off. Steven or anyone care to answer?
---SC |
