E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 16.38

+0.1%

Dec 24 12:59 PM EST

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To: Oeconomicus who wrote (3334)	7/21/1998 4:38:00 AM
From: Sten Frelles	Read Replies (1) of 13953

I've been following the Etrade thread for around a year now, and it surprises me that a lot of discussion goes into whether or not their infrastructure is dependable and whether or not they will make their quarterly earnings. Having bought at 8.5 and seem EGRP rise to 47, only to fall back into the 20'ies i can understand why a lot of you are sceptical. Yet think about what EGRP management have achieved over the time since their IPO. Basically they are making all the right moves: 1. Building and leverageing the right strategic relationships (softbank) 2. Securing necessary capital for a high growth strategy 3. Keeping the company profitable (and avoiding costly price-wars) 4. Building an international presence (nobody really competes with them here) 5. Focusing intensely on Brand 6. Staying independent (resisting the temptation of selling out to a major bank) 7. Staying awake (Destination Etrade web site redesign) Adding all this up, i don't think we should be discouraged tomorrow, even if EGRP misses it's earnings. Looking forward about 24-36 months (as the market is emerging today) none of the competitors in this market (except perhaps Schwab) are in a position to build a more powerful global presence than Etrade. Chances of Etrade breaking the 100 $ mark within 2 or 3 years seem excellent. Not everybody is Amazon - but this will turn out to be a great investments for all longs! Happy investing!

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