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Non-Tech : RAINFOREST CAFE

RAIN 3.230

-5.0%

Jan 20 3:22 PM EST

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To: John Carragher who wrote (4329)	7/21/1998 10:22:00 AM
From: Kirk Pearson	Read Replies (1) of 4704

I heard a radio ad for the new Cherry Creek (Colorado) RFC for the first time last night. I heard it on The Peak (an alternative rock station). I was surprised because it's still scheduled to open sometime in late Fall. The ad was for hiring. It said they have 400 people to hire. This is a really tough labor market for restaurant staff right now, so they have their work cut out for them. But I think they have an edge over other restaurants because they offer such good benefits and a stock plan. The ad was very professionally done and made the RFC sound like the great restaurant it is. I'm glad they are building brand awareness already. I can't wait to go visit the restaurant when it's open! My first, last, and only visit to an RFC was to the MOA unit a few years ago (when it was the only unit and when the company was still private). OK, back to your siestas everyone :-) Kirk

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