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Technology Stocks : Red Brick Systems
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To: robwins who wrote (279)7/21/1998 11:34:00 PM
From: Dave Yenne  Read Replies (1) of 304
 
I feel sorry for those that have invested in REDB. There technology back in 1992 was break through with the first relational database designed specifically for data warehousing. Unfortunately the management didn't take advantage of their lead in the market and capitalize on it.

REDB was always destined to be a niche player, but that niche could have been a big one. Management's mistakes are numerous, with marketing, R&D, and consulting services the biggest.

For some reason REDB thought that the other database companies wouldn't try to cash in on the multi-billion dollar data warehouse market and that they'd have it all to themselves technologically speaking. Pretty short sited thinking. Needed to continue to focus on R&D to keep their edge. They didn't do this.

Marketing, take a look at the 1.5 to 2+ year old customer successes on their web site and that says it all.

REDB should have put money and resources into building a data warehouse consulting group. This would have been a very big revenue maker for them. It also would have kept them better informed as to what their customers wanted and what product enhancements should be made.

In my book they had 3 areas for growth and struck out each time. In baseball its 3 strikes and your out.
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