Dell Technologies Inc. Message Board

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Technology Stocks : Dell Technologies Inc.

DELL 126.42

+2.8%

Dec 19 9:30 AM EST

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To: stock bull who wrote (52921)	7/22/1998 12:56:00 AM
From: Chuzzlewit	Read Replies (1) of 176387

Stock Bull, I don't know how many times you guys need to be hit over the head before you get it. ASPs and profit margins are meaningless by themselves! Didn't Michael Dell point out that the gross profit margin in mouse pads is higher than computers? Gross Profit = Units Sold * Gross Margin * ASP The only thing that counts in this calculus is gross profit. ECON 101 ---> Maximize Profits! It does not say Maximize ASP, or maximize Gross margin or maximize units sold. If you want profit margin look to another segment. You want high ASP buy BA. You want growth? Forget GMs and ASPs and invest in Dell. TTFN, CTC

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