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Non-Tech : GBUR(Wholesome&Hearty Gardenburgers)
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To: Robert Graber who wrote (78)7/22/1998 11:56:00 AM
From: CatLady  Read Replies (2) of 140
 
"because Gardenburger ( and they only) have name recognition."

I don't have a position in GBUR yet. But the first step in my research was to look at the frozen foods section in the grocery store. Garden Burgers are next to Green Giant Harvest Burgers and MorningStar Farms (Worthington) products. Don't both of those brands actually have better name recognition from the consumer point of view?

As I've been trying the different products over the past month, I think I like the Green Giant Harvest Burgers best among the hamburger look alikes. The one I could see myself buying often is the MorningStar ChikBurgers.

I'm tempted to go short on GBUR, but what's the real chance of a buy-out?
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