Profit: remember that margins in this industry tend to be rather low, as someone pointed out here earlier.
I beg to differ.........
The $37 billion automotive after-market is growing annually. The
after-market performs best during times of economic prosperity and more people are keeping cars longer. Older cars demand more repair and service. This trend is expected to continue and expenditures for replacement parts are nondiscretionary.
Canada is the largest export market for U.S. automotive after-market goods representing 56% of the total exports or over $40 billion. NPI has just embarked on a Canadian marketing venture with CK Consulting of Ontario. Through this marketing partnership, national accounts such as Wal-Mart of Canada and the Canadian Tire Corporation are now being approached on both a U.S. domestic warehouse program and a direct import program.
Through a new partnership with First Aid, rubber booster cables are about to be available at Fred Meyer, GI Joes, and Eddie Bauer. Through a new vendor relationship with Kross, Inc. rubber booster cables are distributed through AT&T Communications and direct mail by Reader's Digest. Bitty Booster Cables are now marketed at such accounts as Osco Drugs, Albertsons, Alpha Bets, Drug Fair and Sav-on. Power strips, multiple outlet devices, cord sets and night lights are about to be marked by American Stores and all of its' many divisions, Variety
Wholesale, Bills Dollar Stores, McClanes, Steel City and others.
With increased capital to be supplied by EDII, Home Depot, Lowes,
Builders Square, Cotter and Ace Hardware will soon join the customer roster. NPI's direct import program is cost efficient and will generate growth for many years into the future.
We have very high expectations that NPI will be a major profit center for EDII in the immediate future.
Your bias and selective reading is showing.....IMO..of course :o))
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