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Technology Stocks : General Magic

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To: CanynGirl who wrote (2885)	7/22/1998 9:45:00 PM
From: Darla	Read Replies (2) of 10081

Glad to see you to guys agree. I'll just take a moment to correct SierraPuma's misinformation: SierraPuma says: AMZN: spent ~$25m in '97 on all Marketing Amazon's 10K said: AMZN: spent ~$39m in '97 on all Marketing to generate 149M in sales. Using the same math for GMGC to hit 400M would they would need to spend $110M+ SierraPuma said: AMTD: expected to spend ~$20m in Advertising this year. I say, close: They spent $14M to add 42,000 customers. That means Ameritrade spent $311 in marketing for each customer they added. E*Trade is about the same. To add 400K customers using their formula means GMGC would need to spend $125M. AOL and INTC are hardly comparisons. You and your buddy should visit the YAHOO! board -- they love pouring maple syrup all over each other!

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