OBJECT DESIGN Inc.: Bargain of the year!! Message Board

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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!!

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To: ahhaha who wrote (2169)	7/22/1998 10:36:00 PM
From: hasbeen101	Read Replies (1) of 3194

This article about XML was very interesting. When you think about it, hypertext is all about navigational access to data, which is one of the chief strengths of an object database. Let's give some credit where it's dues. Here is a paragraph near the top of the article: Less than six months after the W3C (World Wide Web Consortium) approved the specification for XML 1.0 in February, object database vendors arc rushing to the XML community with open arms. Object Design Inc., one such vendor in Burlington, Mass., is hosting all "XML resource site" on its corporate Web site, while others are reaching out with new product offerings. I view this as good marketing in two ways. Firstly, Object Design's name was in the article, and the context of using it's name was that it is technologically superior to Oracle and the others in at least one respect. Secondly, ODIS' XML web pages and XML product strategy are in fact great marketing. ODIS is positioning itself as a leading provider of solutions in emerging areas such as XML. And the interesting thing is that, even though this is a great marketing move, most of the expenses will probably be booked to R&D.

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