Ok, Not that I agree with Charlie (yet), but let's try to see if this would work.
1. Consumer logs on to internet, brings up Yahoo portal.
2. See's button stamped "Pay Bills".
3. Consumer thinks, yeah I need to do that, and clicks on the "Button"
4. Consumer is taken to:
checkfree.com
(a list of banks that CheckFree deals with, links and all. Could even go farther, have a CheckFree signon that automatically directs you to your bank)
Charlie is this what your talking about?
This model obviously kills, slaughters, and be-heads bank branding, other than that it's ok. Of course, I think Charlie's point is that we can't wait for the bank, CheckFree could start building a brand today without too much effort.
;-)
Benny(IMHO) |
