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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 234.70

-1.2%

Nov 14 9:30 AM EST

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To: llamaphlegm who wrote (11544)	7/23/1998 2:43:00 PM
From: Doug Fir	Read Replies (2) of 164684

Customer accounts? "The most compelling news in Amazon's report yesterday was that the company added a better-than-expected 880,000 new customers in the period (on top of a 750,000 customer account increase in the first quarter). That raised its cumulative total to 3.14 million accounts. Equally important, a whopping 63% of sales came from repeat purchasers." This is one element of the hype I've never been able to swallow. I don't care what K-mart thinks, if I pay with a credit card that doesn't make me an "account". A continuous relationship with a implied measure of difficulty in changing or ending it can be construed as an "account", but a purchase is just a transaction. I can't wait for McDonald's to claim "Billions and billions of customer accounts"

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