Digital River Provides Electronic Arts With New Online Reseller Channel for Top-Selling Games
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MINNEAPOLIS--(BUSINESS WIRE)--July 23, 1998--Digital River and Electronic Arts(TM), the largest entertainment software company in the world, today announced a partnership that provides Electronic Arts with an online reseller channel for its top-selling titles through Digital River's dealer network of more than 250 reseller Web sites. The top-selling products from Electronic Arts, including SimCity2000(TM) and Need For Speed II(TM), among others, will be featured on Digital River's dealer sites. The company's popular EA Sports(TM) line of products will also be featured on Digital River's dealer sites as well as The Sporting News Web site (www.sportingnews.com), a favorite site dedicated completely to sports.
Gino Castro, sales manager for Electronic Arts, said, "The Internet provides excellent sales and marketing exposure for our products. We see the addition of Digital River's reseller channel as an opportunity to expand our presence on the Internet. The added exposure that Electronic Arts will receive as a result of this partnership will provide us with increased sales opportunities."
"Electronic Arts develops some of the best selling games available in the world," said Joel Ronning, president and CEO of Digital River. "The added channel of software resale that Digital River brings to the table will allow them to reach an even broader audience of game players who may not have known that they could purchase EA's software online. We can also reach the demographics of software users who have multiple interests -- from golf, to gardening, to flight simulation games or home improvement -- and now they can purchase all of these products from a single Web site."
About Electronic Arts
Electronic Arts (Nasdaq:ERTS), headquartered in San Mateo, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of $909 million for fiscal year 1998. The company develops, publishes and distributes software worldwide for personal computers and advanced entertainment systems such as the PlayStation(R) and Nintendo(R) 64. More information about EA's products and full text of press releases can be found on the Internet at ea.com.
About Digital River
Digital River, Inc., based in Minneapolis, offers the world's largest online database of software products. The company provides more than 1,300 software publishers and online dealers with its proprietary technology for Internet delivery of more than 100,000 software and other digital products. The company has 12 patents pending, covering digital delivery, commerce and encryption systems. Tech Squared Inc. (OTC Bulletin Board:TSQD) controls 23 percent and Fujitsu Limited of Japan owns 16 percent of Digital River's common stock. For more information on Digital River, visit their website at digitalriver.com.
Electronic Arts, EA SPORTS, SimCity2000 and Need For Speed are trademarks or registered trademarks of Electronic Arts or its wholly owned subsidiaries in the United States and/or other countries. PlayStation is a registered trademark of Sony Computer Entertainment, Inc. Nintendo is a registered trademark of Nintendo of America, Inc. All other trademarks are the property of their respective owners. |
