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Biotech / Medical : Zonagen (zona) - good buy?

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To: Linda Kaplan who wrote (5022)7/24/1998 1:59:00 PM
From: MANadvisory  Read Replies (1) of 7041
 
Even if approved, Vasomax will not send ZONA flying because:

* Not nearly as effective as Viagra.
* May only be indicated for mild to moderate ED.
* Will face generic competition (patent protection on the
formulation will not prove particularly effective at
preventing other entrants).
* Will be priced lower than Viagra and profit margins will
be lowered further by split with marketing partner.
* Various topical alprostadil creams and gels will be
approved within 2- 3 years, reducing the market share of
the oral treatments.

Given the sentiment-driven nature of biotech stock performance,
however, ZONA will probably experience a significant boost as FDA
approval anticipation approaches later this year. As is typically the
case with over anticipated (and hyped) product launches, once
approved the stock will sink below current levels as the company (and
SGP) will not achieve the spectacular sales peformance of Pfizer's
Viagra.

Vasomax will find a small market limited to:

* Nitrate patients
* Cost concious romantics (it will be priced lower than Viagra)

Consequently, ZONA's stock price will find a more modest market cap
than that touted by the most bullish optimists.

-MAN Advisory
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