Competition Coming
Bayer to Introduce Herbal Supplements
MORRIS TOWNSHIP, N.J. -- For the first time,
a major OTC drug maker is introducing a line of
herbal supplements to the U.S. market. The
Bayer Corporation Consumer Care Division,
based here, announced last week that it will ship
the company's new One-A-Day supplements to
retailers nationwide in the coming weeks.
"We are taking the best herbal ingredients and
combining them with optimal vitamins and
minerals to address specific consumer health
needs," said Jay Kolpon, the division's vice
president. "Consumers will no longer have to sort
through a mind-boggling array of vitamins and
herbs to try and figure out which ingredients to
use to maintain health."
The company released a list of the products that
will be offered in the One-A-Day line.
Supplements will include herbal ingredients that
offer support for cold season ailments, energy,
tension and mood, memory and concentration,
bone strength, cholesterol levels, menopause
and prostate function. |
