Genisys Reservation Systems, Inc. Acquires Internet Travel Technology
UNION, N.J., July 23 /PRNewswire/ -- Genisys Reservation Systems, Inc. today announced the acquisition of the Travel Web site called "Netcruise"(C)and the exclusive and worldwide rights and license for "Parallel Addressing Video Technology" for all travel related applications. In addition, Genisys has acquired all of the software, computer systems and intellectual properties related to the travel business from United Leisure Interactive, Inc. a wholly owned subsidiary of United Leisure Corporation (Nasdaq: UTDL).
Genisys has formed a wholly owned subsidiary called NetCruise Interactive, Inc. to operate an Internet travel agency featuring the innovative technology obtained through this acquisition. Harry Shuster will be Chairman and Brian Shuster will be President of NetCruise Interactive, Inc. Both will become Directors of Genisys.
NetCruise will launch with an aggressive marketing campaign inviting consumers to become NetCruise Travel Consultants. The company will share all commissions earned for air, hotel, car rental and cruise bookings with Travel Consultants. An attractive package, including a CD ROM library of video destinations, marketing kit, and full-service support from live travel agents, will be marketed to the consumer through a combination of direct response, TV, print, radio, and web-based advertising.
The NetCruise technology allows its Travel Consultants to see a destination in full motion video and stereo audio as never before available on the Internet, without waiting for a lengthy file download. Utilizing a proprietary technology the NetCruise web site interacts with the individual's PC, finds the requested video clip on its CD ROM, and plays it locally in a crystal clear, full screen mode. NetCruise has amassed an extensive library of video clips complete with music and narratives in stereo, which brings views of cruise ships, hotels, and destinations from around the world to the consumer in seconds. When the Travel Consultant is ready, airline, hotel, car rental and cruise bookings are all made quickly and easily via NetCruise's intuitive reservation interface. If at any point the individual requires additional expertise, a friendly NetCruise travel agent is available to guide them through the process.
"Our vision is to become a 'mini portal' or hub for Internet travelers by amassing the ultimate video library of destinations around the globe," said Brian Shuster, President of NetCruise. "Our proprietary technology allows us to deliver that valuable information to the consumer as never before possible on the Internet."
"We have been searching for a solution to bring on-line travel to the masses," remarked Larry Burk, President of Genisys. "We believe NetCruise will deliver by empowering individuals to become their own travel agents, view high quality footage of destinations, and profit through the travel experience."
Genisys Reservation Systems, Inc. operates computerized reservation systems for the travel industry, and provides system design services. |
