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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 249.14+0.3%Nov 11 3:59 PM EST

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To: Billsig who wrote (11701)7/25/1998 3:13:00 PM
From: Rob S.  Read Replies (1) of 164684
 
Amazon.com does have a very nice site but their market advantage is disappearing. Many people will take the same attitude you have expressed - you, after all, are the customer and have every right to shop how you wish - but they will shop at Barnes & Noble or Borders instead. Partly because they are familiar with shopping at their walk-in stores (the first rule in marketing is to gain recognition or "familiarity" with the customer - the reason Amazon.com is spending into debt to advertise). Partly because these companies now have attractive and easy to use web sites on a par with Amazon.com.
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