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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 247.97

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9:52 AM EST

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To: Billsig who wrote (11722)	7/25/1998 7:07:00 PM
From: Glenn D. Rudolph	Read Replies (1) of 164684

Why is Tide the leading brand when no-frills brands are 40% cheaper. What about Clorox, you can go on for ever with this. William, This topic has been virtually slughtered here. Tide and Clorox is a brand. People believe they are a better product than a competing one. Do they care what store they buy them at? Nope! Books are commodities not brands. Amazon is a "store" not a brand. I feel like screaming ever time I hear Amazon is building a brand. At best, they are building awareness that is costing them a lot of money. Consumers are not store loyal although are brand loyal. That is a proven fact. Glenn

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