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Technology Stocks : Apple Inc.
AAPL 273.80+0.2%3:59 PM EST

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To: Marc Newman who wrote (15970)7/26/1998 2:58:00 PM
From: Zen Dollar Round  Read Replies (1) of 213177
 
Here's a good one showing that the death of MacWeek is actually a good thing, as far as Apple (and Apple investors, perhaps) is concerned:

wired.com;

Thanks for posting that link. I'll be canceling my MacWEEK subscription before eMedia Weekly ever hits my mailbox, I just can't support that new mag.

I've been keeping watch on the number of pages in the major Mac publications for the last year. The page count for MacWEEK has steadily fallen, Macworld is falling, but not as quickly, and MacAddict has fluctuated between 114 to 122 pages for some time now, not moving up or down long term. I don't receive MacHome Journal or any other Mac-specific magazines.

The theory being that, the healthier the Macintosh market really is, the more ad pages companies will buy, and the more reporters and editorial content a given magazine can support. Overall, things still seem to be in decline, but I expect the iMac and Apple's revived fortunes will change that soon.
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