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Strategies & Market Trends : Three Amigos Stock Thread

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To: Sergio H who wrote (7026)	7/26/1998 7:39:00 PM
From: Sal D	Read Replies (1) of 29382

Sergio, there was a write up in one of my local papers on Winnebago (WGO). The article was about how RV companies are building appeal among younger people. How they are trying to promote a more youthful image, they want to attract more buyers in their 30s and 40s, getting them into the RV culture while there families are growing up, rather then after they're empty-nesters. An industry coalition began an $18 million ad campaign a couple of years ago to attract more buyers in that age bracket. The average age of an RV owner is now about 48, lower than it had been in the past. Joe

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