WILL COCA-COLA ALWAYS GO UP? Message Board

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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?

KO 70.77

-0.5%

9:53 AM EST

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To: John O'Neill who wrote (1175)	7/26/1998 8:00:00 PM
From: dowman	Read Replies (1) of 1462

From a similar valuation at the market high in 1972, the price of Ko declined about 75% during that bear market. Coke did not return to that 1972 high until 1985, or 13 years to break even. I have no idea when a bear market will arrive( last week maybe?), but currently Ko has a higher valuation and lower growth prospects than 1972. And the current growth rate is inflated by their accounting for Coke Enterprises. When the bear arrives this low growth "brand name stock" will go down more than the Dow, not up. The reason.... the sudden need for liquidity from mutual funds and individual investors.

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