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ASCEND HIGHLIGHTS CUSTOMER SATISFACTION
WITH APPOINTMENT OF SALMA ABBASI AS VICE
PRESIDENT OF WORLDWIDE QUALITY SYSTEMS AND
CUSTOMER SATISFACTION
ALAMEDA, Calif.--(BUSINESS WIRE)--July 27, 1998--
Company Focuses on Customer Requirements to Deliver Quality
Systems
Ascend Communications, Inc. (NASDAQ:ASND.O), a leader in wide area
networking (WAN) solutions for providers and users of the New Public
Network, today announced the appointment of Salma Abbasi as vice
president of Worldwide Quality Systems and Customer Satisfaction. Ms.
Abbasi will be responsible for customer satisfaction and lead the
development of quality systems that meet the needs of Ascend's growing
customer base. Ms. Abbasi will report directly to the company's Chief
Executive Officer, Mory Ejabat.
"Attention to customer satisfaction is a top priority at Ascend,"
said Ejabat. "With tenured experience in assessing the needs of
customers, and developing systems and solutions to address these
needs, Salma is a strong addition to our executive team."
As an established market-share leader providing networking
solutions for Service Providers and enterprise customers, Ascend
delivers reliable and quality networking products that enable value
added solutions. Ascend is building an infrastructure and formalizing
processes that meet the unique needs of its customers to help them
grow their businesses. Providing market-leading data networking
products with superior customer satisfaction will enable Ascend to
meet and exceed its business goals.
Ms. Abbasi comes to Ascend from Quantum Corporation with 18 years
of diverse experience in product development, manufacturing and
quality. She held senior management positions at Quantum, Digital
Equipment, and Monolithic Memory in quality, manufacturing, and
engineering. Ms. Abbasi is charged with leading Ascend's quality
systems development for process standardization to ensure customers
receive solutions that address their changing needs. Ms. Abbasi
received an MS in engineering from California State University, San
Jose and a BS in civil engineering at the University of Westminster,
London, England.
About Ascend Communications
Ascend Communications, Inc. develops, manufactures, sells and
services wide area networking solutions for telecommunications
carriers, Internet service providers and corporate customers
worldwide.
Press and industry analysts, please contact: Meredith Valt,
Alexander Communications, 415/923-1660, mvalt@alexandercom.com.
Investors and financial analysts, please contact: Kristina Graziano,
510/747-2345, kristina.graziano@ascend.com; or all other inquiries
please call toll-free: 800/ASCEND4.
For more information about Ascend and its products, please visit
the Ascend web site at www.ascend.com, or send e-mail to
info@ascend.com. Ascend is headquartered at One Ascend Plaza, 1701
Harbor Bay Parkway, Alameda, Calif. 94502; phone is 800/ASCEND4 and
fax is 510/814-2300.
The foregoing statements may contain forward-looking statements
that are based on current expectations and involve risks and
uncertainties. Actual results could differ materially from these
expectations as a result of factors including, but not limited to, the
Company's success in developing, introducing or shipping new products,
competition, the mix of distribution channels employed, the Company's
dependence on single or limited source suppliers for certain
components used in its products, risks inherent in international
sales, seasonality and general economic conditions. These and other
factors are discussed in Ascend's 10-K, 10-Q and other filings made
periodically with the Securities and Exchange Commission.
--30--jh/sf* rn/sf
CONTACT: Ascend Communications
Jennifer Reidy, 510/747-2761
jennifer.reidy@ascend.com
or
Alexander Communications
Meredith Valt, 415/923-1660
mvalt@alexandercom.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED TELECOMMUNICATIONS
MANAGEMENT CHANGES
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