OBJECT DESIGN Inc.: Bargain of the year!! Message Board

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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!!

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To: GUSTAVE JAEGER who wrote (2186)	7/27/1998 10:29:00 AM
From: Bob Trocchi	Read Replies (1) of 3194

Gustave... >>Talking about marketing, did you notice that ODIS's got a 2-page advertorial in the current paper edition of Software Development magazine?<< I do not read nor would I understand SW Development magazine however, I rate this a small positive. Advertorials are paid for by the company thus it is just slightly more worthy than an ad in my opinion. The mention in the Aberdeen report however I rate a much bigger plus for ODIS. Andromedia most likely paid Aberdeen for the report. I am not suggesting that because Andromedia paid for it that Aberdeen made ARIA sound like a really super product. Aberdeen needs to preserve their professional creditability and thus I believe may bias the reports slightly to whomever paid for them but in general they produce excellent reviews. The fact that Object Store is the basis for the success of ARIA, is a real plus for ODIS. Now the question is how does ODIS plan to use the information in that report as a marketing tool. It sure could be a powerful endorsement. regards Bob T

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