"The clear message to Intel salespeople is: 'Celeron the world,'" said a source
briefed on the schedule. "They're telling their people, 'If you don't sell Celeron, you don't have a job.'"
The company last week moved a planned Sept. 13 launch of two new Celerons
with cache, the 333MHz and the 300MHz, to Aug. 24, when a massive retail
campaign is planned, sources said.
In addition, the company plans to take a deeper price cut on Oct. 25 than
originally planned. The 333MHz with 128K cache will drop to $155 on that date,
compared with a previously planned $177. The 300MHz with 128K cache will drop to $92 on Oct. 25, down from a previous $135.
The efforts appear aimed at quickly putting behind Intel the poor reception of its
cacheless Celerons. Tim Christensen, a buyer for Missoula, Mont.-based Vann's,
said Celeron systems were moving-barely. "Celeron isn't a bomb, but it isn't really
selling," he said.
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