Analysts: GM didn't win enough concessions
By Jeffry Bartash, CBS MarketWatch Last Update: 10:53 AM ET Jul 27, 1998
DETROIT (CBS.MW) -- Many car-industry analysts are waiting for full details on the General Motors strike accord before rending a final verdict, but some already are pooh-poohing the deal.
William T. Wilson, an economist at Comerica Bank in Detroit who follows the industry closely, said preliminary details of the agreement indicate that GM (GM) failed to "extract enough concessions."
"GM was in a no-win situation and had to compromise by settling the strike," Wilson said. The company lost more than $2 billion during the 53-day standoff and was facing a potential market-share loss.
GM is the least efficient among the major U.S. automakers and earns significantly less per vehicle than its top rivals, Ford Motor Co. (F) and Chrysler (C). And those companies are not resting on their laurels, Wilson said.
"As GM stands still, Ford announced last week that it will downsize 10 percent of its white-collar work force," he noted. "GM is not moving fast enough."
To improve competitiveness, according to observers, GM eventually needs to win concessions from workers to boost productivity, eliminate slow-selling models, close or sell some plants, and scale back its employee rolls.
In a report last week, Morgan Stanley Dean Witter analyst Stephen Girsky wrote: "We have long argued that GM had too many plants, too many employees, too much management, too many models and too many dealers."
Bear Stearns analyst Nick Lobaccaro estimated that GM needs to slash as many as 50,000 of its approximately 225,000 workers to remain competitive in the long run.
If GM doesn't move faster, Wall Street eventually will punish the company, Wilson said.
"In the next few years," he said, "GM won't call the shots, and the United Auto Workers won't call the shots -- the investors will."
Jeffry Bartash is a reporter for CBS MarketWatch. |