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(BSNS WIRE) Engage Technologies To Personalize Online Advertising For Le
Engage Technologies To Personalize Online Advertising For Leading International
Publishing Company
Business/Technology Editors
ANDOVER, Mass.--(BUSINESS WIRE)--July 29, 1998--
Naspers To Deploy Profile Enabled Ad Targeting
From Engage Technologies
Nasionale Pers (Naspers), a leading international publishing
company headquartered in South Africa will make its Web site one of
the first to offer advertisers sophisticated online ad targeting using
Engage Technologies' visitor profiling technology. Terms of the deal
were not disclosed.
Naspers will replace its existing online advertising management
software with Accipiter's profile-enabled AdManager solution. Using
this technology, Naspers will serve ads based upon unique Web visitor
profiles built from data collected on the NasWeb site. Engage
Technologies (www.engagetech.com) and Accipiter (www.accipiter.com)
are both wholly-owned subsidiaries of CMG Information Services
(NASDAQ:CMGI), and recently completed integration of their respective
product offerings. Naspers is implementing profile-enabled ad
targeting as part of its recent deal with CMG affiliate Planet Direct
(www.planetdirect.com) to become the online content provider's
exclusive South African franchise.
Naspers (www.naspers.com) is the market-leading publisher of
South Africa's daily newspapers, and produces two-thirds of all
consumer magazines read in the country. Their comprehensive Web site,
NasWeb, hosts many of their most popular publications, as well as an
online bookstore.
"Profile-enabled ad targeting will have a clear strategic benefit
for us," said Philip Meyer, Chief Executive of Information Services
and Technology for Naspers. "The combination of Engage profiling
technology with Accipiter ad serving software enables us first to
understand the interests and characteristics of our Web site visitors
much better, and then to give our advertisers the ability to reach
specific demographic groups within that audience. We believe that
Engage's advertising solution provides distinct competitive advantages
over the previous generation of ad serving technology we've been
using."
"Leading ad-sponsored sites are looking for better ways to
quantify, validate, and enhance campaign results for their
advertisers. Our profile-enabled ad targeting does just that, by
offering advertisers the ability to determine more precisely who sees
a specific ad," said Paul Schaut, CEO of Engage Technologies.
"We are delighted to have Naspers as the first Engage and
Accipiter customer on the African continent to benefit from this next
generation online advertising solution."
About Naspers
Naspers (a public company listed on the Johannesburg Stock
Exchange) is the holding company for Nasionale Media (owner of
newspapers, magazines, printing works and distributors of
publications) and Nasionale Boekhandel Beperk (book store chain
focusing on academic and technical books). Naspers (amongst other)
also has interests in a number of associated companies including
Electronic Media Network Ltd (license holder of subscription
television service M-Net), MIH Holdings (subscription management
company and investment company) and M-Cell (a cellular telephony
operator).
Naspers has regional offices in all major centers and employs
some 7,000 staff countrywide. Annual turnover is in the region of R3
billion.
Corporate headquarters is located at 40 Heerengracht, Cape Town,
8000, South Africa. Telephone: + 27 21 406 2121. Fax:
+ 27 21 406 2966. Additional information is available on the
company's Web site, http//www.naspers.com.
About Engage Technologies
Engage Technologies offers high-value Web advertising and
marketing solutions that enable customers to profile and reach their
online audience. The company's anonymous Web visitor profiling
technology helps corporations dramatically increase the relevance of
their Web site's advertising, editorial and commercial content for
both first-time and repeat visitors. Engage Technologies is also the
creator of Engage.Knowledge, the world's largest database of anonymous
Web visitor profiles for use in real-time marketing and sales
applications on the Internet.
Engage sets the new benchmark for privacy on the Web, balancing
the needs of online marketers to deliver the best message to the right
audience, while protecting individual identity. Engage is a corporate
sponsor of TRUSTe (www.truste.org), an active member of the World Wide
Web Consortium (www.W3.com), and the Internet Engineering Task Force
(IETF), and has developed and submitted one of the few technical
specifications for privacy standards on the Web.
Engage has integrated product offerings with Accipiter, Inc.
(www.accipiter.com), developer of the most advanced online advertising
management solutions. The integration of these two technologies
enables advertisers and Web sites to leverage the next generation of
online advertising: profile-enabled ad targeting. Engage and Accipiter
are wholly owned subsidiaries of CMG Information Services, Inc.
(NASDAQ:CMGI) (www.cmgi.com).
About CMG Information Services
CMG Information Services, Inc. (NASDAQ:CMGI) is an incubator and
developer of Internet companies. In addition, CMGI operates direct
marketing companies and venture funds focused on the Internet.
Microsoft, Intel and Sumitomo hold minority positions in CMG
Information Services.
The CMG Internet Group is made up primarily of majority-owned
subsidiary companies including Planet Direct, NaviSite, Engage
Technologies, Accipiter, ADSmart, InfoMation, The Password and
Magnitude Networks.
The company's CMG @Ventures investment affiliate has significant
interests in Lycos, Inc. (NASDAQ:LCOS), blaxxun, Vicinity, GeoCities,
Parable LLC, Reel.com, Planet All, KOZ, Silknet, Chemdex, Speech
Machines, Softway Systems, TicketsLive Corporation, Critical Path,
Mother Nature and Visto Corporation. CMG also includes CMG Direct,
SalesLink and InSolutions as wholly owned subsidiaries in the direct
marketing, fulfillment and turn-key arenas.
Corporate headquarters is located at 100 Brickstone Square,
Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3674.
Additional information is available on the company's Web site,
cmgi.com.
--30--gk/bos*
CONTACT: Engage Technologies Copithorne & Bellows
Diane Elavsky Lisa Spellman
(978) 684-3725 (617) 450-4300
delavsky@engagetech.com lisa.spellman@cbpr.com
KEYWORD: MASSACHUSETTS TEXAS CALIFORNIA NEW YORK NORTH CAROLINA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
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