Here is the press release that made me a NETZ/Zulu investor:
Monique G. Burgess
401-842-0002
monique@echomedia.com
FOR RELEASE: Immediate
ECHOMEDIA TO MARKET NEW TECHNOLOGY
WHICH OPENS THE WORLD WIDE WEB TO THE
POWER AND IMPACT OF TELEVISION
COMMERCIALS
NEW YORK, NY -- Sept. 23, 1997 -- A unique new
technology which for the first time enables advertisers to run
television-quality commercials on the World Wide Web was
introduced and demonstrated here today.
Called Sesame-Ad, the new technology delivers an
advertiser's commercial to millions of users' computer screens
in full color, with all of the live-action, animation, drama and
sound associated with regular TV commercials. It handles the
scheduling automatically, and also captures the detailed
end-user demographics and advertising impressions on a
"real-time" basis, generating a customized on-line report for
the advertiser.
The unique technology was developed and showcased here
today by echoMEDIA, a Newport (RI) company which
specializes in providing interactive, multimedia advertising
services to companies and Web sites. The firm is a
wholly-owned subsidiary of the Netmaster Group, Inc.
(trading symbol: NETZ).
"Sesame-Ad handles automatically the pre-determined
scheduling of the advertiser's commercials so they reach the
Web users of primary interest-- the millions of potential
customers identified as prime targets for the advertised
product or service," said Thomas J. Burgess, co-founder and
Chief Executive Officer of echoMEDIA.
"Sesame-Ad activates the advertiser's commercial when a
Web user initiates the download of a graphic field or
document, and the commercial appears on the user's screen
without any noticeable interference with the download,"
Burgess said.
Several national advertisers and Web sites are already using
the Sesame-Ad technology to present advertising messages to
computer users, Burgess said.
"Our Web site relationships embrace such leading sites as
MapQuest, the Christian Science Monitor, TravelFacts, and
other major Web sites which collectively generate millions of
user visits per week," he said.
He noted that advertisers using echoMEDIA technology to
enhance the reach and impact of their Web messages include
Honda, BMW, and Sandals Resorts.
"Web advertising volume has been projected to reach $7.7
billion in five years using the currently available banner ads,
which are small and static, Burgess said. "We believe our
technology, which allows regular commercials to run on the
Web, will result in an even faster acceleration of that spending
estimate."
The Sesame-Ad technology is capable of converting an
advertiser's,television creative into a Web-capable software
file regardless of the creative or graphic tool used by the
advertiser's agency to produce the commercial.
Commercials also may run virtually any size -- from full screen
to half-screen or quarter-screen or smaller -- and any length,
from a branding ad with a fixed run time to a longer interactive
spot.
The technology's unique Campaign Manager program
performs a series of specific functions "seamlessly and
instantaneously to ensure that the advertiser's Web
commercials reach the right audience, at the right times, and at
the right frequency, Burgess said.
To avoid the annoying problem of "advertising overload," the
advertiser can pre-determine how frequently a Web
commercial is allowed to appear on a user's screen (e.g.,
every fifth page view, or third key word search). Campaign
Manager also enables an advertiser to target an audience by
time of day, or time zone, or by specific Web site, locking out
bothersome repeat messages by instructing Sesame-Ad to
restrict how often a commercial is presented to a given
individual user.
"Of particular value to advertisers is Sesame-Ad's ability to
capture end-user demographics and advertising impressions
on a real-time basis, and present that data to the advertiser
on-line in a format customized to meet his specific reporting
structure," Burgess said.
"Sesame-Ad will dramatically change the way advertising is
done on the World Wide Web," Burgess said. "It provides
advertisers and Web sites with an opportunity to realize the
full potential of the Web as an effective medium for the display
of their products and services."
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