From thestreet.com
"Internet Insight: Reader Mark Burnett says he recently
downloaded a software product designed to block banner ads from the
Internet. "If this technology is successful," he asks, "doesn't this have
tremendous implications for those companies that rely heavily on Internet
advertisements?"
Nah, because if the ads are blocked and the ad agencies decide not to
use the Internet, most of the Internet sites you need and want will
disappear. But that's just my knee-jerk (and some folks do say I am one)
reaction. For a more reasoned response, I checked with analyst Drew
Lanni of Jupiter Communications, who says: "As for 'banner
busters,' as I like to call them, I really think it is a nonissue. Sure, some
people will buy the software and it will always have editorial legs
because the notion of "eliminating advertising" is good copy. But I
actually believe banner-bustin' software will never sell big here in
America, at least, primarily because Americans, in particular, have this
odd love-hate relationship with advertising. " |
