WE AIN'T DEAD YET: ITS NOT GAMBLING BUT IT IS BUSINESS
Thursday July 30, 11:11 am Eastern Time
Company Press Release
Interactive Entertainment Limited Announces New Sky Play Airline Customer
MEMPHIS, Tenn.--(BUSINESS WIRE)--July 30, 1998--Interactive Entertainment Limited (Nasdaq: IELSF - news) today announced that Air China has selected IEL's Sky Play interactive, in-seat amusement games for installation on five Boeing 777 aircraft. These aircraft are to be fitted with the Matsushita 2000E interactive inflight entertainment system. The Sky Play installation will be for an indefinite period of time with the first implementation scheduled for September. The transaction was structured as a license to a subsidiary of Air China.
Gordon Stevenson, President and CEO of Interactive Entertainment Limited, said, ''We are very pleased that Air China has selected our Sky Play interactive, in-seat amusement games. We believe that Air China's selection of Sky Play further demonstrates the industry's confidence in IEL's ability to deliver world class entertainment.'' Air China has selected a library of ten games offering a wide range of entertainment options that apply to a broad range of skill sets.
IEL is the global leader in inflight games, with development and marketing resources in the USA, UK and Singapore. Its Sky Play games are today flying in-service on more than 60 aircraft operated by American Airlines, Cathay Pacific, Egyptair, Malaysia Airlines, Virgin Atlantic, Lauda Air and Saudi Arabian Airlines. Sky Games(TM), IEL's inflight gaming system, is currently in operation on one aircraft of Singapore Airlines with additional installations expected to begin no later than September. IEL provides unmatched expertise in game development, installation, daily operations, revenue enhancement, game and data integrity, as well as accounting and information processing systems for its airline customers.
This press release contains forward-looking statements. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those anticipated. These include the Company's dependence on airlines' implementation of interactive entertainment systems, the regulatory environment, overall conditions in the airline industry, and the Company's ability to raise the necessary capital to fund its operations. Please refer to the Company's documents, on file with the Securities and Exchange Commission, for a complete discussion of risks and trends.
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Contact:
Richmont Consulting International, Inc.
Edda Brown, 213/658-8088
Bret Hughes, 213/658-8088
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