The London office is starting to pay off already.
Salespeople Have Guts
LONDON--(BUSINESS WIRE)--July 30, 1998--Technomedia (www.technomedia.net) announced the release of its interactive "Dynamic Telephone Sales Training," designed to help entrepreneurs and small businesses overcome negatives and get the most from each sales call.
Cold calling is perceived as pushy and embarrassing by many entrepreneurs. By mastering the latest techniques for cold calling and getting through voice-mail "jail," entrepreneurs or small-business owners can build their network of customers in a planned manner. Cold calling, as taught in this course, can be polite, ethical, and courageous.
Telephone sales, for both incoming and outgoing calls (both are covered in the course), are already a huge market, and with the enhancement of voice capabilities over the Internet, opportunities are endless.
Traditionally, multimedia telephone sales training costs over $1,000. Technomedia provides a low-cost alternative ($49 for download version and $79 for CD-ROM), a 14-day money-back guarantee and one-to-one coaching for 90 days. The e-mail coaching service is designed to address a key difficulty with self-teaching: the lack of an instructor or colleagues to clarify basic issues.
Use of humor, music, an American-speaking voiceover, and testing improves retention and shortens the learning curve. Techniques include building confidence, setting goals and success ratios, developing trust, how to close and much more. Options enabling training over the Internet or Intranet are available. A 75-page book, including sections on planning sales teams and organizing sales campaigns, comes with the course.
The U.S. distributor, Digital River, can be reached at 312/803-1635.
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