I think you're probably right that traders are not likely use all the online business logic PNLK is developing to conduct transactions with new business partners. However, I do think these Internet-based business tools (ability to generate paperwork, set financing, etc.) will be extremely valuable to facilitate trade between companies that already have an established relationship that is built on trust. The Internet adds efficiencies that are undeniable, and it only makes sense to capitalize on this with your existing, trusted business partners.
Time and again, projections about e-commerce have stressed how large the business-to-business segment will be, relative to the retail (mass consumer) segment. The reason for this is simple: the issue of trust is solved in advance because you're conducting business with a known partner that you have confidence in and that has confidence in you. The business logic that ProNetLink is developing should serve this market: business-to-business between existing partners.
The ideal path for PNLK trading partners to travel would be: locate one another through the PNLK contacts database, conduct a few transactions through traditional means to establish trust, and then transfer the logistics to the online arena to add efficiency (i.e., save time and hassle, ensure accuracy, reduce costs).
Getting users to this point will be no short, trivial process. It requires business partners who trust one another and who feel comfortable with the technology. There will be an adoption curve. But will it happen? Over time, it seems like a no-brainer to me.
Go PNLK. Very eager to see Phase 2! |
