Here's how THQI moves product in foreign countries other than England:
>>Foreign sales to distributors in countries other than the United Kingdom are shipped at the customer's expense directly to the customer's location.<<
That sounds restrictive to the buyers on the other end of the deal. If THQI can more efficiently move product in volume to these customers, and avoid the cost to the buyers, I'm sure they would be more inclined to talk business.
and there's this to support the idea:
Three Months Ended March 31, ------------------------- 1998 1997
87.1% 59.7% Domestic Sales 12.9% 40.3% Foreign Sales
ahem ... we've lost a lot of ground in Europe and other foreign sales. I KNOW this MUST be a big issue at the company, since it has been identified as a key objective.
I know some of the difference is due to the fact that THQI only has domestic rights for certain games (RayTracers, NBA, WCW Nitro), but this alone cannot account for the difference. Europe and foreign sales are CRITICAL to continued growth in revenue & earnings.
Let's get the PP in place ASAP, use that money to make some quick intelligent decisions, and get foreign sales in motion this upcoming holiday season. I bet this is on the mind of anyone looking at the same data at the company.
RUGRATS, JB
P.S. s.r., your link speaks EXACTLY to the issue, and is a PERFECT example of what I think THQI should be doing. |