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Technology Stocks : Apple Inc.

AAPL 255.53

-1.0%

Jan 16 9:30 AM EST

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To: Phillip C. Lee who wrote (16145)	8/2/1998 12:45:00 PM
From: J R KARY	Read Replies (1) of 213182

New Yorker installed Apple servers and gained $4 mln/yr As AAPL moves toward higher revenue "network centric" marketing , the New Yorker Magazine's results from Soup's link are worth reviewing: " In facilitating workflow throughout the organization, the magazine uses a host of Apple technologies, including AppleScript to compress imaging files and copy them to Jukebox, Apple Remote Access to allow editors and writers to work outside the office, FileMaker to track assignments and manage databases, and AppleShare to manage some 18 Apple servers. Such efficiencies have had a positive impact on the bottom line. "We paid back our initial costs to build the imaging center in less than a year," says Older. "The savings in production, typesetting, and layout and in the imaging center are in excess of $4 million a year. Macintosh is an investment that has paid back royally." A unsolicited testimonial from a internationally known customer saving $4 mnl per year by using Apple Computer products . Jim K. Jim K.

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