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Non-Tech : Cable Car Beverage (DRNK)

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To: Laura Marie Ibsen who wrote (11)12/11/1996 3:01:00 PM
From: lloyd wood   of 284
 
Dear LMI,

Because DRNK's business is seasonal (4th and 1st quarters are slower than 2nd & 3rd) the stock may, to some extent, perform likewise. The company is still very comfortable with estimates of 14 cents for this year and 18 for next year which both Josepthal and I carry.

During this slower part of the year the company focuses on strengthening distributor relationships and improving marketing of their various products. I think they are working on doing better with Java Cola, specifically.

I am not suprised that the stock has backed off the spike at 2.75, but am surprised it has gotten this close to 2.00.

DRNK seems a very clean situation and I only wish that all my stocks tracked expectations as well as they do. Best, LW
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