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Technology Stocks : Creative Labs (CREAF)

CREAF 0.448

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Dec 18 4:00 PM EST

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To: Richard Haugland who wrote (11918)	8/3/1998 3:13:00 AM
From: Scott Moore	Read Replies (2) of 13925

Respectfully Richard, what does CREAF have to offer anymore in the sound card department? If a high end OEM wants SB Live that is one thing. But mid-tier OEM's, which IMO will be the bulk, can go for the cheaper Trident, Yamaha, or VLSI chipset with QSound or AMD w/SRS or even the new ESST w/CRL spacial enhancements rather than CREAF 64 or 128 (a massaged OPTI carryover w/QSound) or the Ensoniq. Dell and Compaq are putting in AURL A3D boards in their gaming packages, as well they should. And Cirrus/Crystal is supplying more and more laptop chipsets with SRS spacial enhancements in all ranges of laptops. I'll go out on a limb and say licensing from Vibra for notebooks will be taking a nose-dive, since I can't find any reference to 3D enhancements packaged with it anywhere. CREAF brand imaging is losing its appeal in audio (IMHO again). They snoozed.... I do believe CREAF can give DIMD a run on Banshee, but DIMD is hedging by offering TNT also. CREAF should do well in the full DVD/Decoder packages, but that is a narrow window as AGP cards do and will have softDVD. It is going to be a tough road ahead for CREAF in audio, maybe they can pickup the slack in video?

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