Monday August 3, 10:48 am Eastern Time
Company Press Release
Electronic Newsstand's Fast-growing "Newsstand Network" Surpasses 1,500 Partners
Magazine Retailing Leader Quietly Builds Powerhouse Affiliate Network
WASHINGTON--(BUSINESS WIRE)--August 3, 1998-- The Internet's leading retailer, The Electronic Newsstand Inc., today announced that its ''Newsstand
Network'' of affiliate sites has mushroomed to more than 1,500 partners, making it one of the fastest-growing affiliate programs online.
As more online marketers embrace affiliate programs, The Electronic Newsstand has emerged as a stealth player, quietly building a wide-ranging affiliate network
that lets consumers subscribe to magazines by subject interest.
According to Brian Hecht, president and CEO of The Electronic Newsstand, the ''Newsstand Network's'' success heralds even stronger growth in magazine sales
through the Internet. ''For the Web sites, being part of the Network is a terrific value-added feature and relationship-builder,'' Hecht said. ''For consumers, it's a fast,
easy, and inexpensive way to find and order magazines targeting specific interests.''
With the addition of powerhouse partners like BarnesandNoble.com (NYSE: BKS - news), Cendant's NetMarket (NYSE: CD - news), and CMG's Planet Direct
(NYSE: CMGI - news), The Electronic Newsstand ''has made big gains lately,'' as Folio: First Day recently reported. The Newsstand Network also includes
popular special-interest sites like AllSports (www.allsports.com) and Baby Center (www.babycenter.com).
To learn more about opportunities with the Newsstand Network, web site operators can contact Richard Giacomo, Electronic Newsstand director of marketing, at
212/431-5403 or richard@enews.com.
About The Electronic Newsstand, Inc.
The Electronic Newsstand, Inc. is an e-commerce company dedicated to selling discount magazine subscriptions directly to users. The company owns and operates
Electronic Newsstand (http://www.enews.com), which features the largest selection of magazine resources on the Web. The Electronic Newsstand provides users
the guaranteed lowest subscription offers on the Internet in a content-rich environment. |
