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Non-Tech : E*Trade (NYSE:ET)
ET 17.35-0.6%Jan 16 3:59 PM EST

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To: jarvis henkle who wrote (3448)8/3/1998 1:00:00 PM
From: Tom Smith  Read Replies (2) of 13953
 
E*Trade projects strong account growth

Monday August 3, 12:00 pm Eastern Time

SAN FRANCISCO, Aug 3 (Reuters) - Electronic brokerage firm E*Trade Group Inc. (EGRP - news) expects to add over the next four to eight months one million accounts to its current base of 460,000, senior vice president Rebecca Patton told investors Monday.

She also projected the company would quadruple its number of accounts between the end of 1997 and the end of 2002.

Speaking at the BankAmerica Robertson Stephens New Millenium Conference here, Patton said E*Trade aimed to grow its business by becoming a full-fledged ''financial portal'' on the Internet. The company will shortly launch a new Internet site offering a range of services like content and community to enhance its stock trading business.

"This will enable E*Trade to cross sell a wide variety of consumer services," she said, explaining this should reduce the company's dependence on transaction-based revenue. She also said it should also help E*Trade distinguish itself from the growing number of online brokerages.
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