Lucent finnally announces an encoder. We've been waiting on this one, allong with others.. "I would not want to be a competitor of C-Cube Microsystem."> Alex B., March, 1996................
BW1428 DEC 11,1996 14:42 PACIFIC 17:42 EASTERN
( BW)(LUCENT-TECHNOLOGIES)(LU) Lucent Technologies' new MPEG-2
Encoder enables cost-effective, digital broadcast-quality video
Business Editors
ANAHEIM, Calif.--(BUSINESS WIRE)--Dec. 11, 1996--Lucent
Technologies today introduced its new MPEG-2 Encoder to enable
efficient, cost-effective transmission, processing and storage of
digital broadcast-quality video.
Lucent will demonstrate the MPEG-2 Encoder -- also know as the
MPEG-2 Digital Video System -- at the Western Cable Show here this
week at Lucent's booth #4406 and in the CableNet `96 area sponsored
by CableLabs.
Designed by Bell Labs, the Lucent Technologies MPEG-2 Encoder
can use less bandwidth to transmit digital broadcast TV-quality
video enabling cable TV and direct broadcast satellite companies,
local and long distance telephone companies and private network
operators to offer video services more cost-effectively.
"This product has truly given us a competitive advantage," said
Richard Allen CEO of Maximum Video Systems, Inc., which will use
Lucent's Encoder to electronically deliver video to retail outlets.
"The picture quality achieved by the Lucent MPEG-2 Encoder at 4
Mbps even surpasses the quality achieved by other encoders at
higher, more expensive bit rates. You've got to see it to believe
it."
In addition, since MPEG-2 technology is rapidly being adopted as
the recording format for various new media, the Lucent MPEG-2 is
ideally suited to media encoding applications such as digital
video-on-demand and digital video disk, an emerging technology that
offers video storage on a laser disk the size of a music CD.
An encoder digitally compresses video and audio signals so that
they can be transmitted using less network bandwidth. Using less
bandwidth enables economical transmission, processing and storage of
video for a number of applications, including distance learning,
video-on-demand and digital video broadcast services.
The Lucent MPEG-2 Encoder capitalizes on the innovation of Bell
Labs, a member of the Digital HDTV Grand Alliance, and uses the
latest video encoding standards set by the Motion Pictures Experts
Group, and handles both analog and digital video sources. The
Lucent MPEG-2 Encoder exetnds the benefits of the first-generation
MPEG-2 Encoder, currently installed in GTE cable systems in
Clearwater, Fla.
"Lucent's new line of MPEG-2 encoders makes video to the desktop
or set top that much easier" said Mark Porter, vice president of
Media Server Development at Oracle Corp. "Our customers want a high
quality, automated encoding solution. The Oracle Video Server comes
with an open public encoding interface so that companies like Lucent
can integrate their encoder easily. With Lucent's MPEG-2 Encoder,
our customers can digitize, load and index video into the Oracle
Video Server in one real-time step."
Lucent Technologies designs, builds and delivers a wide range of
public and private networks, communications systems and software,
consumer and business telephone systems and microelectronics
components. Bell Laboratories is the research and development arm
of the company.
Lucent Technologies was formed as a result of AT&T's
restructuring and became a fully independent company -- separate
from AT&T -- on Sept. 30, 1996. More information about Lucent
Technologies, headquartered at Murray Hill, N.J., is available at
lucent.com .
--30--ajg/ny* csm
CONTACT: Bell Laboratories
Chris Pfaff, 908/582-7571
fax: 908/582-4552
cpfaff@lucent.com
or
Lucent Technologies
Jeanne Snell, 303/290-5777
pager: 800/236-5904
jsnell@lucent.com
KEYWORD: NEW JERSEY CALIFORNIA
INDUSTRY KEYWORD: TELECOMMUNICATIONS COMPUTERS/ELECTRONICS COMED
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
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