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Technology Stocks : SYQUEST
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To: Raptech who wrote (6922)8/3/1998 11:14:00 PM
From: Edward F. deSousa   of 7685
 
<<It always amazes me that a company with such a good product can't manage their biz to generate profits.>>

It's easy to "successfully" undercut a competitor's product price if a company sells its product below what it costs to make it. If volume production is not that large the problem is even worse on the bottom line. Consumers and magazines may give awards and recommendations based on price/performance, but they don't care or even know whether the product is a viable one from a simple business standpoint.

As for the "best value", you must also add into the equation the risk of buying an orphaned product. SparQ doesn't have a great enough installed base to insure that some third party will make cartridges in the future if/when Syquest "goes down the tubes". Then how good is the "value" of the product? How good a value would SparQ be if it was say... $250 retail? It wouldn't be as good a value as it is now or perhaps even the JAZ1, yet it might be what the drive must be priced at to make a successful, profitable product.
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