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Technology Stocks : PDEN

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To: Rex who wrote (21)8/4/1998 9:30:00 AM
From: Dean Moshova  Read Replies (2) of 73
 
PetQuarters.com Hires Avenue A Media
LONOKE, Ark., Aug. 4 /PRNewswire/ -- PetQuarters.com (OTC Bulletin Board: PDEN - news), an Internet pet supply store, announced today that it has selected Avenue A Media to be its agent for media planing, buying and serving on the World Wide Web.

Steven B. Dempsey, President and CEO, stated, ''We believe that the agreement with Avenue A Media will greatly enhance the effectiveness of our online advertising campaign and make more efficient use of the resources we commit to marketing PetQuarters.com.''

Avenue A Media (http://www.avenuea.com) offers Internet media planning, buying, serving and reporting services for local, regional and national advertisers. Leveraging proprietary technology, Avenue A collects real-time ROI metrics for its clients' campaigns, then rapidly optimizes to emphasize the most effective ads and Web sites. Both the media planning and ad serving systems generate customized data warehouses for customers over time, enabling both systems to learn from every ad served.

PetQuarters.com is the Internet's premier site for pet supplies catering to the needs of pet owners by providing secure, online purchases of more than 1,200 items from their 55,000-square-foot warehouse in Lonoke, Ark.

For more information contact Peter Schreyer or Ron Garrison with Corporate Relations Group, Inc. at 1-800-444-4980.

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events.

The Company cautions investors that any forward-looking statements made by the company are not guarantees of future performance, and that the actual results may differ materially from those in the forward-looking statements as a result of various factors, including but not limited to, the Company's ability to be able to continue its substantial projected growth, or be able to fully implement its business strategies, or that management will be able to successfully integrate the operations of its various acquisitions.

SOURCE: PetQuarters.com

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