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Technology Stocks : DELL: Facts, Stats, News and Analysis

DELL 127.22

+3.8%

Nov 24 3:59 PM EST

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To: LWolf who wrote ()	8/4/1998 2:15:00 PM
From: LWolf	Read Replies (1) of 335

Harvard Business School Press - resource for "The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell" If you'd like a reprint or an electronic copy of the article from BHSP please use the following link to access their site. You can download an electronic copy for $3.50. A paper copy is $5 hbsp.harvard.edu after you enter the site, a search icon can be found on the left hand side frame. This will take you to a search window where you can type in DELL, and articles referencing Dell with be listed. You will probably be most interested in the following article: The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell Author(s): Magretta, Joan Description: This interview offers a deeper look inside Dell’s highly publicized success and offers managers a model of how traditional relationships in a value chain can be reconceived in the Information Age. The individual pieces of Dell Computer’s strategy--customer focus, supplier partnerships, mass customization, just-in-time manufacturing--may all be familiar. But Michael Dell’s business insight about how to combine them is highly innovative: Technology is enabling coordination across company boundaries to achieve new levels of efficiency and productivity, as well as extraordinary returns to investors. In this HBR interview, Michael Dell describes to HBR editor-at-large, Joan Magretta, how his company is achieving "virtual integration" with its customers and suppliers. Direct relationships with customers create valuable information, which in turn allows the company to coordinate its entire value chain back through manufacturing to product design. Dell describes how his company has come to achieve this tight coordination without the "drag effect" of ownership. Subject(s): Computer industry; Interviews; Inventory management; Leadership; Market segmentation; Suppliers;Technology; Vertical integration

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