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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 229.10-1.4%3:59 PM EST
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To: H James Morris who wrote (12518)8/4/1998 3:56:00 PM
From: Stephen Oskoui  Read Replies (2) of 164684
 
Junglee is currently making most of its money by selling its technology to portal sites. Its customer list includes Yahoo, Go2Net, and Cnet's Snap. How does Amazon.com fit into this?

First of all, will Amazon/Junglee continue to provide the technology to other sites or will they retain it for their own site? Also, will they continue to list other book and music sites in their database or will they limit it to Amazon.com?

I see two possible reasons for this acquisition. The first is that they want to turn their site into more of a portal, which is also hinted to by the PlanetAll acquisition. In this case, they might be interested in listing their competitors in order to be the ultimate e-commerce destination site. They include their products as well as everyone else's product list (books.com has something like this).

On the other hand, they might not care about comparison shopping at all. Perhaps they just acquired Junglee for their advanced virtual database technology. This might allow them to include a lot of additional content in the Amazon.com site.

Unfortunately, I still have problems understanding why Amazon acquired Junglee instead of licensing the technology like the major portals did.

Can anyone make better sense of this acquisition? Where do you think Amazon is going with it?

Thanks,

Steve
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