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Non-Tech : Whole Foods Market (WFM)
WFM 41.990.0%Aug 29 5:00 PM EST

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To: organicgerry who wrote (172)8/4/1998 4:59:00 PM
From: GRANOLA  Read Replies (2) of 438
 
Gerald,
seems much of wfmi's decline today was due to gnc's announcement that they will reduce supplement prices 40%...and the whole segment tanked.

do you know what a 40% supplement price decline would do to wfmi's margins? they say they see them remaining flat, and I know the majority of revenues is still grocery (would like to know what % it is if you know)...but margins are highest by a long shot in supplements and I don't know how much a 40% price decline would affect their margins overall.

thanks, GRANOLA
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