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Pastimes : CNBC -- critique.

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To: ron insana who wrote (1269)8/5/1998 3:31:00 AM
From: SteveG  Read Replies (1) of 17683
 
Hi Ron and all

Longtime viewer, remarking on the obvious.

It's probably more of a challenge than ever to keep CNBC and various reporters/"experts" as a medium of news from becoming the news. Sometimes a thin line, but like art, many sense when it gets crossed.

With ratings the benchmark, the more scoops and general market volatility, the more advertising dollars. Doubtful it's ever as cynical as Douglas's "Ace in the Hole"/"Big Carnival", but probably daily editorial decisions should not discount the possibility of even this "perception".

Cronkite may have helped set the standard, but it would seem the effort required to tow that line (in reporting AND scheduling) is a tremendous daily effort in these market manic times. Which underscores all the more need.

As many there, you do an *outstanding* job, Ron.

But I sometimes feel like I'm watching something other than business news. I know you want to appeal to a wide demographic, but sometimes I long for a more somber and less gimmicky business news experience - (vis a vis tractor rides, squirt guns, etc) - like the FNN days? To be truthful, this is a daily concern and I find I tune out of CNBC more and more frequently, Acamporas notwithstanding. Even if it's just the appearance, it DOES set a tone.

Just a few thoughts, and thanks for tuning in to US, Ron and all.
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