Richard and All,
Anyone care to comment on the significance of this development? For example, how would it result in more revenue?
Apple Extends Build-to-Order to Resellers
CUPERTINO, Calif., Aug. 5 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) today announced that it is extending build-to-order (BTO) capabilities to the Company's national, regional and local resellers, offering customers yet another way to purchase Apple products. Apple resellers in the U.S. who enroll in Apple's Reseller BTO Apple Store program can now offer customized versions of Apple Power Macintosh G3 computers and servers to their customers.
"We are extremely pleased to extend our build-to-order capabilities to our resellers," said Mitch Mandich, Apple's senior vice president of Worldwide Sales. "By providing our resellers with the ability to offer customized Apple products to their customers, we are delivering yet another buying choice for consumers."
Customers seeking personalized assistance with their BTO buying decisions will now be able to go to their local retailers and business customers will now be able to custom order Apple systems from their established resellers. Resellers who participate in Apple's Reseller BTO Store program will have access to a variety of options to order customized systems configured to specifically meet their customers' needs. Apple expects to add additional products to the program in the future to complete the Reseller BTO product line-up.
"Extending BTO capabilities to resellers demonstrates Apple's commitment to providing the best solution to all its customers, regardless of where the customer wants to shop," said John Landforce, president and CEO of Computer Stores Northwest, Inc. "Apple's Reseller BTO Store is one more tool our sales staff can use to provide perfectly matched solutions to our customers."
Authorized Apple resellers can access enrollment information and specific details of the Reseller BTO Apple Store program on the Apple Channel Site or by contacting Apple Inside Sales Support.
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