E*TRADE Expands Marketing and Commerce Agreement with Yahoo!; Signs Exclusive Marketing Agreement with ZDNet
PALO ALTO, Calif., Aug. 6 /PRNewswire/ -- As part of its strategy to accelerate account growth, E*TRADE Group, Inc. (Nasdaq: EGRP - news), a leading branded provider of online investing services, today announced it has significantly expanded its marketing and commerce agreement with Yahoo! Inc. (Nasdaq: YHOO - news), the world's leading Internet guide, and has inked an exclusive marketing and content agreement with ZDNet, Ziff-Davis' Internet site and a leading site in the news, information and entertainment category.
E*TRADE's agreement with Yahoo! is expected to substantially increase visibility for E*TRADE within Yahoo! Finance (http://quote.yahoo.com), the Web's most highly ranked personal finance and investing resource. The agreement includes extensive advertising, sponsorship and promotional programs throughout Yahoo! Finance and related areas of the Yahoo! network of properties as well as a number of unique and targeted marketing and promotional programs created for E*TRADE to directly reach the millions of Yahoo! Finance registered users. As part of the agreement, E*TRADE also is sponsoring two highly popular areas of Yahoo!, Financial News and Insider Trading, as well as renewing its position as one of the premier merchants in Yahoo! Finance.
The agreement with ZDNet (http://www.zdnet.com)calls for E*TRADE to be the exclusive provider of online investment tools, including a portfolio manager and E*TRADE's stock market game, to ZDNet's customer base.
''These relationships demonstrate E*TRADE's major commitment to convert a significant portion of the nine million plus individual investors who use the Web to do investment research, but have not yet opened Internet investing accounts,'' said Christos M. Cotsakos, E*TRADE's President and Chief Executive Officer. ''We will fully leverage the unique and targeted marketing agreements we have developed with Yahoo! and ZDNet to reach their millions of users of financial information. This is part of our overall strategy to dramatically increase E*TRADE's account growth while also showcasing the extensive capabilities of our new public destination site. Working with Yahoo! and ZDNet will help us achieve our goal of becoming a leading branded, bookmarked financial destination site on the Web,'' added Cotsakos.
ZDNet also will give E*TRADE exclusive sponsorship and branding on ZDNet's Quote Lookup and Quotes Results pages, two highly trafficked areas of ZDNet, ZD Inter@ctive Investor and ZD Network News. Also, links to E*TRADE and E*TRADE promotions will be integrated throughout these ZDN
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